Business Administration - Marketing, AAS (AAS.BUSIA.MKTG)

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Associate in Applied Science in Business Administration

Marketing Career Pathway

60 Credit Hours

The Business Administration degree has three pathways with shared general education and core requirements. Students can only complete one pathway for this degree.

The Marketing path prepares students for careers in various aspects of marketing, including retailing, sales and advertising. Students will gain knowledge in the areas of pricing, promotion and distribution of goods and services as well as the concepts of merchandising.

Accreditation

Accounting, Business and Management, Computer Technology and Administrative Office Technology
Accreditation Council for Business Schools and Programs
11520 West 119th St.
Overland Park, KS 66213

Part A - General Education Requirements

General education courses are the same for all AAS, Business Administration pathways.

REQ Communication: ENG 101 - English Composition I Credit: 3
REQ Social Science (Choose One):
ECO 210 - Macroeconomics Credit: 3 or
ECO 211 - Microeconomics Credit: 3
REQ Math/Science (Choose One):
MAT 120 - Probability and Statistics Credit: 3 or
MAT 155 - Contemporary Mathematics Credit: 3
REQ Humanities: Select from
Humanities
Credit: 3
REQ Other: Select from
General Education
(CPT 101 Recommended) Credit: 3

Total: 15

Part B - Core Requirements

Core courses are the same for all AAS, Business Administration pathways.

ACC 111 - Accounting Concepts Credit: 3
BUS 121 - Business Law I Credit: 3
MGT 101 - Principles of Management Credit: 3

Total: 9

Part C - Pathway Requirements

BAF 101 - Personal Finance Credit: 3
BUS 101 - Introduction to Business Credit: 3
BUS 220 - Business Ethics Credit: 3
CPT 282 - Information Systems Security Credit: 3
MGT 255 - Organizational Behavior Credit: 3
MGT 270 - Managerial Communications Credit: 3
MKT 101 - Marketing Credit: 3
MKT 130 - Customer Service Principles Credit: 3
MKT 140 - Digital Marketing Credit: 3
MKT 245 - Promotional Strategies Credit: 3
MKT 250 - Consumer Behavior Credit: 3
MKT 260 - Marketing Management Credit: 3

Total: 36

Admission Requirements

Admission into this program requires proof of high school graduation (or GED) and qualifying scores on SAT, ACT or the TTC placement test.

Course Sequence

Review the Business Administration - Marketing, AAS - Course Sequence for a recommended sequence of courses. Please contact your advisor for guidance. A recommended course sequence is a structured plan to help students complete degree requirements efficiently.