Digital Marketing Communications Certificate (CAS.DIGIMC)

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Certificate in Applied Science

21 Credit Hours

This certificate is designed to develop the sophisticated skills needed to prepare the student for the shift in the digital marketing environment. Students will gain skills to apply and better understand consumer behavior, digital marketing, search engine optimization, web analytics and creative advertising strategies.

Major Requirements

CPT 174 - Microcomputer Spreadsheets Credit: 3
CPT 297 - Big Data Analytics Credit: 3
MKT 101 - Marketing Credit: 3
MKT 140 - E-Marketing Credit: 3
MKT 240 - Advertising Credit: 3
MKT 245 - Promotional Strategies Credit: 3
MKT 250 - Consumer Behavior Credit: 3

Total: 21

Admission Requirements

Admission into this program requires proof of high school graduation (or GED) and qualifying scores on SAT, ACT or the TTC placement test.