Aug 06, 2026  
2026-2027 Academic Catalog 
    
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2026-2027 Academic Catalog
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MKT 245 - Promotional Strategies

Lecture: 3 Lab: 0 Credit: 3
Contact Hours: 45
This course is a study of promotion activities, focusing on coordinating an effective marketing campaign for a product or business, with promotion strategies planned and used to influence consumers, trade intermediaries, and sales forces.

Additional Notes: None

Grade Type: Letter
General Education Category: None
Division: Business Technology


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