MKT 260 - Marketing Management

Lecture: 3 Lab: 0 Credit: 3
Contact Hours: 45
This course is a study of the marketing system from the decision-maker’s view, including how marketing strategies are planned and utilized in the marketplace.

Prerequisite: BUS 101 and ENG 101 and MGT 101 and MKT 101
Additional Notes: None

Grade Type: Letter
General Education Category: None
Division: Business Technology